Alder Fuels

Chief Marketing Officer

Venture
Sustainable Fuels
Undisclosed
United Airlines Ventures, Honeywell

STAGE
INDUSTRY
FUNDING
INVESTORS

TIME TO INTRO HIRE
18 DAYS

TIME TO FILL
44 DAYS

BACKGROUND

Alder Fuels, a global disrupter in sustainable fuel, partnered with Plenty to find a seasoned communication executive to launch their marketing & comms ahead of their next phase of growth.

THE PROBLEM

Alder needed to launch marketing and communications AHEAD OF THEIR NEXT PHASE OF GROWTH across three distinct personas: policymakers, businesses, and the general public. Finding a candidate with experience in all three while also being able to build departments from scratch was critical.

PLENTY’S SOLUTION

Plenty conducted an exhaustive search of candidates at the intersection of consumer, business and policy. The team mobilized our team quickly to engage dozens of high profile candidates to help them understand the biofuel industry while narrowing in on the candidate unlock the greatest results for Alder only within 44 days

IAN PLUNKETT
Coinbase | Twitter

Ian brings his experience in UK and US government to his work in marketing and communications. At Twitter, he engaged with with the government and global stakeholders around data protection, privacy and worked directly with Jack Dorsey. At Coinbase he led all work in comms, growing the team from 6->20 in a year.